COMM 3520

Persuasion
Credit Hours:
3
Level:
Undergraduate

The impact of persuasive communication is studied with emphasis on source, message, medium of presentation, and audience effects. Theoretical approaches to persuasion and persuasive communication.

Prerequisites:
(COMM 1110 or COMM 1500 or COMM 1500E or COMM 1300) and COMM 370

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