Soroya Julian McFarlane (Ph.D., University of Miami) is an Assistant Professor in the Department of Communication Studies at the University of Georgia. Her research focuses on designing and evaluating communication interventions that address health disparities at the community level. Dr. McFarlane’s research agenda is driven by understanding how culture influences health, and how communication interventions that translate science for diverse populations might be effective in reducing health disparities. Her recent research has been on women’s sexual and reproductive health, with the aim of (1) expanding theoretical understanding of culturally-targeted messaging and interventions, and (2) understanding the impact of media, innovation and participatory approaches. She also leads and collaborates with US-based researchers in the area of clinical trial communication, with a special focus on vulnerable and minority populations.
Dr. McFarlane is the PI of the COmmunicatioN for Community Health and (shared) Understanding of Science (CONCHUS) lab, which facilitates dialogue with underserved communities to design and evaluate interventions that promote health. Her research has been published in major communication and public health journals including: Health Communication, Journal of Health Communication, Journal of Intercultural Communication Research; Culture, Sexuality and Health; and Journal of Medical Internet Research: Public Health and Surveillance.
You can learn more about Dr. McFarlane's CONCHUS Lab here.
Before joining as faculty at UGA, Dr. McFarlane was a practitioner in health communication and worked for government, NGOs and international organizations such as the Pan American Health Organization/World Health Organization (PAHO/WHO). She speaks Spanish as a second language.
health disparities; health communication; message design, community engaged research; campaigns and interventions - design and evaluation; clinical trials; new biomedical preventive technologies
McFarlane, S.J., Occa A., Peng, W., Awonuga, O*. & Morgan, S.E. (2021). Community-Based Participatory Research (CBPR) to Enhance Participation of Racial/Ethnic Minorities in Clinical Trials: A 10-Year Systematic Review, Health Communication, https://doi.org/10.1080/10410236.2021.1943978
McFarlane, S.J., Morgan, S.E., Schlumbrecht, M. (2021). Acceptability of a Multicomponent, Community-based, HPV Self-test Intervention among Jamaican women. Cancer Causes & Control. https://doi.org/10.1007/s10552-021-01406-4
McFarlane, S.J., Morgan, S.E. (2020). Evaluating culturally-targeted fear appeal messages for HPV self-sampling among Jamaican women: A qualitative formative research study. Health Communication. https://doi.org/10.1080/10410236.2020.1723047
McFarlane, S.J., Kim, S., Kirch Schneider, K., Dubey, S. (2019). Cultural factors influencing teenage pregnancy in Jamaica. Culture, Sexuality and Health. Doi https://doi.org/10.1080/13691058.2018.1529333.
McFarlane, S.J., Morgan, S.E., Occa A., Peng, W. (2019). Evaluation of clinical trial multimedia to support Hispanic cancer patients informational and decision-making needs. Journal of Cancer Education: The Official Journal of the American Association for Cancer Education. https://doi.org/10.1007/s13187-019-01606-2
She was recently awarded:
- a Presidential Interdisciplinary Seed Grant for the THRIVE Project: Development of a Mother-centered ‘Lay Doula’ Communication Intervention to Improve Black Maternal Outcomes.
- a Diversity Research and Scholarship Grant as PI, with UGA student Allie Worsdale, for their project on "Precision communication alongside precision medicine: Understanding the efficacy of culturally targeted messages for LGBT populations"
- a CSCA Federation Research Prize as Co-PI, with Dr. Kallia O. Wright (PI, Illinois College) and Dr. Diane B. Francis (Co-PI, University of Kentucky) for their project entitled: “You Ok Sis?”: A Qualitative Communication Analysis of Black Women’s Maternal Health.